Alessandro Ricchiardi is Head of Tech & Digital at Herb, where he leads digital strategy, marketing technology, paid media, analytics, and client growth initiatives. He works with brands across North America and Europe, helping them scale through data-driven marketing, automation, and performance optimization.

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Over the course of his career, Alessandro has led digital transformation and growth initiatives for startups, agencies, and high-growth consumer brands, specializing in marketing strategy, media buying, analytics, and operational scalability. His experience spans the cannabis, wellness, technology, and consumer products industries.

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Alessandro holds a Bachelor's degree in Business Administration and a Master's in International Business with a focus on marketing and analytics. He is passionate about combining technology, data, and creative strategy to build measurable business growth.