This Cookie Policy explains how Herb Agency (“Herb,” “we,” “us,” or “our”) uses cookies, pixels, tags, and similar tracking technologies when you visit Herb.agency (the “Website”).
This Cookie Policy should be read together with our Privacy Policy, which provides additional information about how we collect, use, disclose, and protect personal information.
1. What Are Cookies and Similar Technologies?
Cookies are small data files that websites place on your browser or device. We may also use similar technologies, including pixels, tags, scripts, local storage, and unique identifiers.
These technologies allow us and certain service providers to recognize browsers or devices, understand how visitors interact with our Website, measure Website performance, and evaluate the effectiveness of our marketing and advertising.
In this Policy, we collectively refer to these technologies as “Cookies” or “tracking technologies.”
2. How We Use Cookies
We use Cookies and similar technologies for the following purposes:
Analytics and Performance. We use analytics technologies to understand how visitors use our Website, including which pages are visited, how visitors navigate the Website, and how our Website and marketing efforts perform. This information helps us improve the Website, our services, and the user experience.
Advertising and Measurement. We may use advertising technologies to measure the effectiveness of our advertising campaigns, understand interactions with our advertisements and Website, create or measure audiences, and improve our marketing activities.
Website and Product Analytics. We use behavioral and product analytics technologies to understand Website usage, interactions, and performance and to identify opportunities to improve the Website and our services.
3. Tracking Technologies We Use
Google Analytics 4 and Google Technologies
We use Google Analytics 4 (“GA4”) and related Google technologies to collect information about Website traffic and usage.
Depending on our configuration, Google technologies may collect information such as browser and device information, approximate geographic information, pages viewed, referring URLs, interactions with the Website, session information, and unique identifiers.
GA4 commonly uses first-party cookies such as _ga and ga to distinguish users and maintain session state. Google currently identifies a default expiration period of two years for these cookies.
Google may process information collected through its technologies in accordance with its own privacy terms and policies.
Meta Pixel
We use the Meta Pixel, provided by Meta Platforms, Inc., to measure and understand the effectiveness of our advertising and marketing activities.
The Meta Pixel may collect information about your browser or device and your interactions with our Website and may allow us to measure advertising conversions, understand Website activity associated with our advertising campaigns, and create or measure advertising audiences.
Meta uses cookies and related technologies to receive information about activity on websites that incorporate Meta technologies, including websites visited by people who may or may not be logged into Meta products.
Meta may process information collected through the Meta Pixel in accordance with Meta’s own privacy policies.
PostHog
We use PostHog to understand how visitors interact with and use our Website.
Depending on the features and configuration enabled on our Website, PostHog may collect information relating to Website interactions, page views, navigation patterns, device and browser characteristics, session information, and similar usage data.
We use this information to analyze Website performance, identify usability issues, understand visitor behavior, and improve our Website and services.
4. Information Collected Through Tracking Technologies
Depending on the technology involved and its configuration, information collected automatically may include:
- IP address and approximate location derived from it;
- browser type and version;
- device type and operating system;
- referring and exit pages;
- pages viewed and time spent on the Website;
- interactions with Website elements;
- timestamps and session information;
- advertising and analytics identifiers; and
- information regarding interactions with our marketing or advertisements.
We do not intentionally use these technologies to collect sensitive personal information through the Website.
5. Your Privacy Choices
You can control Cookies and similar technologies in several ways.
You may use the Cookie Settings link available in the footer of our Website to manage available tracking preferences.
You can also configure your browser to block or delete Cookies. Blocking certain technologies may affect Website functionality or our ability to measure Website performance.
Where required by applicable U.S. privacy law, we will provide mechanisms through which eligible consumers may opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.
6. Global Privacy Control
Where required by applicable law, we recognize browser-based opt-out preference signals, such as the Global Privacy Control (“GPC”), as a request to opt out of the sale or sharing of personal information and/or targeted advertising for the browser or device sending the signal.
California regulators have expressly enforced the requirement that applicable businesses process GPC signals as opt-out requests.
7. Third-Party Services
Some tracking technologies on our Website are provided and controlled by third parties, including Google, Meta, and PostHog.
Those providers may process information collected through their technologies according to their own privacy policies and terms. Their practices are not controlled solely by Herb, and we encourage you to review the privacy information provided by those companies.
Google explains that its Analytics technologies use cookies and other identifiers for measurement and provides users with controls relating to Analytics and advertising.
8. Data Retention
The length of time information collected through Cookies is retained varies depending on the technology, its purpose, our configuration, and the practices of the applicable service provider.
Some Cookies expire when you close your browser, while others remain on your device for a defined period or until you delete them.
We periodically review the tracking technologies used on our Website and may update applicable retention periods or configurations.
9. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes to our use of tracking technologies, our business practices, or applicable laws and regulations.
When we make changes, we will update the “Last Updated” date at the top of this Policy. We encourage you to review this Policy periodically.
10. Contact Us
If you have questions about this Cookie Policy or our privacy practices, please contact us using the contact information provided in our Privacy Policy.
