David Paleschuck is a brand strategist, author, and partnership executive with more than 25 years of experience helping brands build trust, create cultural relevance, and scale through strategic growth.

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His career spans leadership roles at American Express, MasterCard, Microsoft, and the cannabis industry, where he has spent the past 14 years advising founder-led brands on strategy, licensing, partnerships, commercialization, and market expansion.

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David is the author of the Amazon bestselling book Branding Bud: The Commercialization of Cannabis and writes frequently about branding, consumer behavior, trust, and emerging consumer markets.