Rachel Abela is a Toronto-based writer and content strategist whose work sits at the intersection of music, cannabis, and culture-driven storytelling. As Senior Writer at Herb, she turns dense product specs and strain genetics into reporting that readers actually finish.

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She began her career at BuzzMusic, a Los Angeles music publication, where she wrote thousands of artist features championing independent musicians — sharpening a voice built on curiosity and momentum. She later led content strategy for a founder-focused agency, specializing in ghostwriting and high-impact editorial.

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Outside of writing, Rachel is a lifelong hockey fan and former competitive player, a self-taught guitarist, and a devoted husky owner — bringing the same energy to her work that she brings to everything else.