Best Marketing Agencies for CBD and Hemp Brands in 2026

The global industrial hemp market is projected to grow from $13.86 billion in 2026 to $71.53 billion by 2034, representing a compound annual growth rate of 22.77%. That expansion is creating opportunities across hemp-derived wellness, personal care, cosmetics, textiles, food ingredients, and other product categories.

Marketing these products remains more complicated than marketing conventional consumer goods. CBD and hemp brands must account for federal and state rules, product-specific advertising eligibility, health-claim limitations, platform certification requirements, geographic targeting, customer education, and consumer trust. Finding the right cannabis marketing services provider therefore requires evaluating regulated-market experience, relevant case studies, owned-audience infrastructure, channel access, compliance-aware messaging, and the ability to connect marketing activity with commercial outcomes.

Key Takeaways

• CBD and hemp advertising remains restricted rather than universally prohibited across major platforms
• Agency-reported results should be evaluated by examining the attribution method, campaign period, product category, and revenue definition
• SEO, educational content, email, direct mail, editorial distribution, and organic social can reduce dependence on paid advertising approval
• First-party customer data supports retention and remarketing when third-party platform access changes
• Integrated reporting helps distinguish direct sales, placed-order value, influenced revenue, and broader campaign reach

What to Evaluate in a CBD and Hemp Marketing Partner

Regulated-Market Experience

An agency should understand how cannabinoid type, product format, jurisdiction, audience targeting, and promotional claims affect campaign eligibility. Experience with one cannabis category does not automatically establish expertise across every CBD or hemp product.

Channel Breadth

SEO, content, email, paid media, editorial distribution, social media, direct mail, public relations, and conversion optimization play different roles. The strongest partner for a particular brand depends on whether its priority is customer acquisition, retention, awareness, ecommerce conversion, brand development, or media coverage.

Owned-Audience Development

Email subscribers, customer records, consent-based profiles, purchase histories, and direct-mail audiences remain accessible when an advertising platform changes its rules. Agencies should explain how they collect, manage, segment, activate, and measure first-party data.

Claims and Content Review

Marketing teams should avoid unsupported claims that imply a product diagnoses, treats, prevents, mitigates, or cures a disease. Content should instead focus on verifiable information such as ingredients, sourcing, testing, product format, manufacturing practices, purchasing considerations, and brand standards.

Transparent Measurement

Campaign reporting should clearly differentiate:

• Directly attributed revenue
• Placed-order value
• Influenced revenue
• View-through conversions
• Click-through conversions
• New and returning customers
• Media impressions and engagement
• Email collection and retention outcomes

1) Herb Agency

Herb Agency provides full-funnel marketing for cannabis, hemp, CBD, and other regulated industries. Its current website reports more than 11 years of experience, over 14 million in monthly audience reach, and more than 1,000 brands supported.

The agency combines marketing services with access to the Herb.co media and social ecosystem. This model supports both campaign execution and content distribution, which can be relevant for CBD brands that need to educate customers while building direct audience relationships.

Relevant Services

Herb Agency’s current service portfolio includes:

• Paid and programmatic media where product and platform rules permit
• Search engine optimization
• Email and lifecycle marketing
• First-party audience development
• Editorial content and distribution
• Direct-mail cart recovery
• Email-address reactivation
• Social strategy and content production
• User-generated content strategy and measurement
• Campaign dashboards and attribution
• Ecommerce and customer-acquisition strategy

Herb Mail helps brands identify high-intent website visitors and develop consent-based email profiles. Herb Postal adds customized postcard follow-up for cart abandonment, while Herb Reactivate attempts to identify updated contact information for addresses that have become undeliverable.

Herb Editorial supports sponsored content, product features, newsletters, and social distribution. Herb Social currently reports access to more than four million followers, along with campaign-level social engagement metrics displayed on the agency’s services page.

Published Campaign Results

Herb Agency publishes the following campaign results:

• CBDistillery: More than $200,000 in revenue generated from Herb Mail, 60,364 emails collected, and a 50.55% campaign open rate
• DeltaExtrax: More than $190,000 in revenue generated from Herb Mail, 3.5 million media impressions, 55,524 emails collected, and more than $400,000 in influenced orders
• Sunmed: A 15,076 increase in monthly sales, a 52.86% 30-day open rate, a 7.65% click rate, and $55,695 in placed-order value from Herb Mail contacts
• PAX: 7,989 email addresses reactivated from 20,579 cold records and more than $100,000 in placed-order value from those contacts
• cbdMD: 733 article reads, 264 orders placed after articles were read, and $32,142 in placed-order value

Why Herb Agency Leads the List

Herb Agency is the top choice in this article because it connects CBD and hemp marketing with owned distribution, first-party audience development, email retention, direct-mail retargeting, social reach, paid media planning, content, and analytics.

Its strongest advantage is the combination of agency services and access to an established cannabis media ecosystem. That structure allows relevant brands to use educational content and audience distribution alongside acquisition and retention programs instead of treating each service as a separate campaign.

2) Client Verge

Client Verge focuses on cannabis, CBD, and wellness businesses. Its website presents an advertising-independent growth model built around SEO, content, web development, branding, email, SMS, and other direct-response services.

Relevant Capabilities

• Search engine optimization
• Content marketing
• Website development
• Ecommerce support
• Branding
• Email and SMS marketing
• Paid-media management where applicable

The agency’s site reports more than eight years of industry experience, more than $4 million in client sales, and an example of a company growing from $25,000 to $85,000 in monthly revenue. These figures are self-reported and should be reviewed with the relevant campaign period, baseline, attribution model, and client context.

Client Verge also advertises a six-month growth guarantee. Its published terms state that a client may receive service credit equivalent to six months of its plan when the stated traffic or revenue target is unmet. Brands evaluating the offer should review the complete agreement, eligibility conditions, measurement definitions, and exclusions.

Why It Is Included

Client Verge is relevant to CBD and hemp companies seeking a smaller agency with a concentrated category focus. Its service mix is most closely aligned with brands prioritizing organic visibility, ecommerce infrastructure, content, and direct customer communication.

3) Hybrid Marketing Co.

Hybrid Marketing Co. is a Denver-based cannabis marketing agency serving dispensaries, consumer brands, hemp companies, and business-to-business operators. Its current services include branding, SEO, paid media, email, SMS, content, social media, web development, event marketing, and strategic consulting.

Relevant Capabilities

• Brand strategy and creative development
• SEO and geographic search optimization
• Paid search and programmatic media
• Email, SMS, and loyalty marketing
• Website design and development
• Content and social media
• Hemp-beverage marketing
• Marketing strategy and consulting

Hybrid describes its approach as business-outcome focused. The agency commonly connects marketing decisions with revenue, risk, cost, cash flow, and asset utilization rather than evaluating campaigns only through impressions or website visits.

Its website also displays affiliations and technology relationships involving HubSpot, SEMrush, the National Cannabis Industry Association, and other industry organizations. Because different pages display inconsistent HubSpot partner designations, a specific partner tier should be confirmed directly with the agency before it is used as a selection criterion.

Why It Is Included

Hybrid Marketing Co. is relevant to CBD and hemp companies looking for brand, website, acquisition, retention, and consulting services from one provider. Its business-outcome framework may be particularly useful for companies that want marketing strategy evaluated alongside wider commercial and operational goals.

4) MediaJel

MediaJel is a regulated-industry advertising and attribution platform that also provides managed campaign services. It supports cannabis, CBD, alcohol, gaming, sexual-wellness, political, and other restricted advertisers.

Its website reports more than $300 million in revenue generated, more than 200 brands served, and average return on ad spend between two and four times. These are MediaJel-reported platform metrics rather than independent performance benchmarks.

Relevant Capabilities

• Programmatic display advertising
• Connected television
• Digital out-of-home advertising
• Online video
• Native advertising
• Paid search
• SEO
• SMS marketing
• Audience intelligence
• Ecommerce and point-of-sale attribution

The platform includes DemoGraph for audience creation, MediaJel for media buying, and DataJel for customer and revenue attribution. Its current cannabis-marketing materials describe verified adult audience targeting and centralized reporting across programmatic, CTV, search, ecommerce, and retail data.

MediaJel’s website also publishes a multi-state-operator example reporting $108,000 in revenue, 685 orders, a $20 cost per acquisition, and a seven-to-one return on ad spend. The result should be treated as a company case study rather than an expected benchmark for every advertiser.

Why It Is Included

MediaJel is relevant to CBD and hemp brands that need compliant programmatic inventory, connected-TV access, adult-audience targeting, and revenue attribution. It differs from a conventional creative agency because its primary value is the combination of advertising technology, media access, data, and measurement.

5) PufCreativ

PufCreativ is a cannabis-focused marketing agency providing brand development, website design, SEO, photography, video, packaging, loyalty marketing, advertising, social media, email, public relations, and content services.

Relevant Capabilities

• Brand identity and logo design
• Packaging and graphic design
• Product and lifestyle photography
• Video production
• Ecommerce and website development
• SEO and AI-search visibility
• Loyalty and customer-win-back campaigns
• Email and social media
• Advertising and public relations

The agency’s portfolio includes work for dispensaries, cultivators, cannabis product businesses, and other industry participants. Its current positioning places particular emphasis on creative direction and visual production while also offering search, retention, and digital-marketing services.

Why It Is Included

PufCreativ is relevant to hemp and CBD brands that need original product photography, video, packaging, web design, and brand assets alongside digital-marketing support. Its service mix is suited to companies treating creative production and brand identity as central parts of their customer-acquisition strategy.

6) NisonCo

NisonCo was founded in 2013 and describes itself as one of the first public-relations firms dedicated to cannabis. The company reports having worked with more than 250 cannabis businesses and now provides public relations, SEO, content, AI-search consulting, and related communication services.

Relevant Capabilities

• Cannabis, hemp, and CBD public relations
• Media relations
• Press-release strategy
• Awards and recognition programs
• Executive thought leadership
• Product-review outreach
• SEO and content creation
• AI-search visibility consulting

NisonCo reports maintaining a proprietary database of more than 16,000 reporters and more than 4,000 relationships with mainstream and cannabis-industry media, reviewers, and thought leaders. These figures are company-reported descriptions of its media network.

The agency has expanded beyond cannabis into psychedelics, cryptocurrency, plant-based products, nutraceuticals, and other emerging sectors. Cannabis, hemp, and CBD public relations remain a central part of its current positioning.

Why It Is Included

NisonCo is relevant to CBD and hemp companies that prioritize media coverage, executive visibility, reputation, product-review outreach, or thought leadership. Its capabilities are more communication- and search-oriented than the full-funnel acquisition model offered by some other providers on this list.

7) Cannabis Creative Group

Cannabis Creative Group is a full-service agency specializing in cannabis and CBD businesses. Its current service portfolio covers branding, website design, SEO, paid media, social media, email, SMS, packaging, photography, video, public relations, and product or dispensary launches.

Relevant Capabilities

• Brand identity
• Print and packaging design
• Website design and development
• Search engine optimization
• Digital advertising
• Social media management
• Email and SMS marketing
• Photography and video
• Public relations
• Brand and retail launches

Cannabis Creative Group states that its advertising strategies have been developed since 2017. Its portfolio includes projects combining brand identity, websites, search, paid advertising, email, SMS, and social services.

Why It Is Included

Cannabis Creative Group is relevant to CBD and hemp brands seeking a traditional full-service agency structure. Its capabilities cover both brand development and digital execution, which can reduce the need to coordinate separate design, web, search, email, and advertising vendors.

8) Greenlit Agency

Greenlit Agency is a Los Angeles-based creative cannabis agency offering branding, web design, package design, digital marketing, photography, video, and branded content. Its website describes the company as a small team of creatives, strategists, and digital marketers working with recreational and medical cannabis businesses.

Relevant Capabilities

• Logo design and naming
• Brand visual systems
• Packaging design
• Website design
• Location-based SEO and search marketing
• Social media and influencer strategy
• Digital media
• Product and lifestyle photography
• Video production
• Branded content

The agency’s public portfolio includes cannabis brand videos, websites, packaging, and identity work. Published examples feature Wüsah, RAW-related creative work, Elite Growers, and other cannabis-oriented projects.

Why It Is Included

Greenlit Agency is relevant to CBD and hemp brands seeking brand identity, packaging, web design, and visual-production services. Publicly available information provides less current performance data than several other entries, so brands should request recent CBD or hemp case studies, team details, campaign metrics, and client references during evaluation.

Building Owned Audiences for CBD and Hemp Brands

Paid advertising can support CBD and hemp growth in specific circumstances, but it should not be the only acquisition system. Certification requirements, product restrictions, geographic eligibility, age targeting, creative review, and changing platform policies can affect campaign continuity.

Owned-audience development creates a more stable foundation through:

• Consent-based email acquisition
• Customer segmentation
• Educational email sequences
• Cart and browse recovery
• Repeat-purchase communication
• Direct-mail remarketing
• Customer reactivation
• Loyalty programs
• Organic content and search visibility
• Editorial and social distribution

Herb Agency’s first-party marketing services connect several of these functions. Herb Mail supports consent-based audience growth, Herb Postal provides an offline cart-recovery channel, and Herb Reactivate addresses outdated email records where updated contact information is available.

These tools work most effectively when supported by clear consent practices, privacy controls, accurate customer records, appropriate suppression processes, and reporting that separates direct conversions from influenced outcomes.

Frequently Asked Questions

Why do CBD and hemp brands need specialized marketing agencies?

CBD and hemp products can face rules that conventional consumer products do not encounter. Advertising eligibility may depend on THC concentration, product format, claims, location, certification, and audience age. A specialized agency should understand these variables before recommending channels or approving content. Relevant experience can also reduce the amount of campaign testing spent identifying basic category restrictions.

Can CBD brands advertise on Google, Meta, and TikTok?

Limited CBD advertising is available on all three platforms under specific conditions. Google currently permits certain certified topical hemp-derived CBD advertisers in California, Colorado, and Puerto Rico. Meta permits qualifying certified CBD advertisers in the United States with written authorization, while TikTok may permit certain topical CBD products through a sales representative and LegitScript certification. Eligibility should always be confirmed for the exact product, landing page, market, and campaign before launch.

What CBD marketing claims create the greatest compliance risk?

Claims that a product can diagnose, treat, cure, mitigate, or prevent a disease present substantial risk. Brands should also be careful with implied medical claims, unsupported safety statements, before-and-after representations, and language that equates a nonapproved product with a prescription treatment. Educational content should focus on supportable product information rather than therapeutic promises. Legal and regulatory review may be appropriate when claims involve health effects or medical conditions.

Why is first-party data important for CBD and hemp marketing?

First-party data gives brands a direct customer relationship that does not depend entirely on paid advertising access. Email, loyalty, purchase, and consent-based profile data can support segmentation, customer education, retention, cart recovery, and repeat-purchase communication. These records must still be collected and used in accordance with privacy, consent, and communications requirements. Strong data governance is therefore as important as list size.

How should brands evaluate agency case studies?

Brands should identify whether a case study reports direct revenue, influenced revenue, placed-order value, leads, traffic, or impressions. They should also ask about the campaign period, media budget, attribution window, new-versus-returning customer split, and whether the figures were independently audited. A large revenue number can be difficult to interpret without knowing the client’s baseline and the agency’s exact contribution. Comparable definitions make it easier to evaluate results across agencies.